Anyone who has ever tried internet marketing using the Google Adwords Pay Per Click method of advertising already knows how elusive it can be to get an effective Adwords campaign up and running, especially if you’re not entirely sure what you are doing.
If you haven’t mastered google adwords, it can mean absolute misery — for you and your wallet.
As an internet marketer, you do not want to venture into Google Adwords Pay-Per-Click advertising on a “hit-or-miss/trial-and-error” basis. When you’re preparing to set up an Adwords campaign, you’ve got to know exactly what you’re doing.
If you haven’t had extensive training in Google Adwords, and gained some measure of proficiency, you’ll find yourself pulling hair, teeth, eyeballs, and anything else that isn’t permanently attached to your body, trying to get an effective campaign up and running
But, worst of all, you’re subject to losing a lot of money that in all likelihood, you can’t afford to lose.
After researching the subject extensively and reading several quality references on Adwords, here’s what I have learned about Google Adwords Pay Per Click Advertising:
- it requires extensive research
- it requires extensive analysis of every aspect of your campaign
- it requires optimized web pages
- it also requires optimized advertisements
- it requires landing pages that are highly relevant to your Google Ads
- it requires an excellent command of language
And sometimes EVEN after incorporating all of the above into your campaign, your ads still may not run, nor make any sales.
How do I know this? Believe me, when I say I speak from experience.
After several months of enrollment in an online marketing training course, I mastered several aspects of internet marketing – that is until I reached the subject of Google Adwords Pay-Per-Click. It was suggested that I go ahead and set up an Adwords account, and set up my first adword campaigns – which I was instructed to monitor closely, and tweak until I started to see results. Following the suggested course of action, I did exactly that. And I tweaked – and tweaked – and tweaked – and tweaked –with no results. No matter what I did to my ads, nothing worked. In some instances, none of my ads were showing, which in some respects was a good thing because I was not being charged for ads that weren’t getting clicks. By the same token, that was not necessarily a good thing, because an ad that doesn’t get clicks, can’t generate a sale! Yet again some ads were showing up everywhere and getting clicked on, but quality was poor – which meant I was paying for the clicks but getting no results. The more I worked with these campaigns the more clearly it occurred to me that mastering this Adwords thing lay at the heart of the matter.
Now, this was my moment of aha! This was the GOLDEN KEY to making a go of online marketing.
If you can properly align your market with your website, your ads, and your keywords, you will get quality traffic and you will make sales.
But, how to do it eluded me!
Why was it so elusive?
Why was it so difficult to understand?
It seemed s simple enough! I knew English! What was the matter with me??
It was all about words! I taught school. Was I incompetent?
These are the kinds of self-doubting questions that arise in your own mind, when you start fooling around with Google Adwords and Pay-Per-Click.
I returned to my resource library and began to search high and low for products to help me pull the knowledge together and pin adwords down once and for all.
Of everything I amassed, here are my two favorite, and most helpful of all the programs I have used.
Perry Marshall’s “Definitive Guide To Google Adwords”
Learn More AboutThe Definitive Guide to Adwords
Wealthy Affiliates’ “Beating Adwords”
Learn more about the Wealthy Affiliates'Beating Addwords
